Creating successful ads isn’t as simple as one would think. It is a challenge to establish an eye- grabbing headline and two lines of text that align perfectly resulting in clicks.

It’s a challenge, but it’s not impossible! Our expert Margot da Cunha will show you how using psychology will help your yield immediate results.

Watch the webinar to learn:

  • How to use personalization to speak to the consumers' needs
  • How to elicit emotion and drive action in just 35 characters
  • How PPC marketers can benefit from content marketing hacks
Margot da Cunha
PPC Content Marketing Specialist, WordStream

  • Recently named the 25th MOST Influential PPC Expert by PPC Hero
  • Regular contributor to Search Engine Journal and
  • In her free time she enjoys running, eating ice cream & hanging out with her nephew
Erin Sagin
PPC Evangelist& Community Manager

  • Has specialized in Paid Search for 4+ years
  • Recently named the 3rd MOST influential PPC Expert by PPC Hero
  • In her spare time, you can catch her hula hooping, vacationing in the Caribbean or binging on reality TV
Elliott Reid
Agency Team Manager

  • Certified AdWords Consultant
  • 3+ years helping agencies of all sizes acquire new clients