Despite what many people believe, a “set it and forget it” advertising strategy won’t work for PPC. You need to devote time, effort, and resources to managing your campaigns, but even the most diligent marketer can let things slide.

Watch the webinar to learn common signs:

  • High spend with low conversions
  • Poor, disorganized account structure
  • Average Quality Scores of 5 or less
Margot da Cunha
PPC Content Marketing Specialist, WordStream

  • Recently named the 25th MOST Influential PPC Expert by PPC Hero
  • Regular contributor to Search Engine Journal and
  • In her free time she enjoys running, eating ice cream & hanging out with her nephew
Erin Sagin
PPC Evangelist & Community Manager

  • Has specialized in Paid Search for 4+ years
  • Recently named the 3rd MOST influential PPC Expert by PPC Hero
  • In her spare time, you can catch her hula hooping, vacationing in the Caribbean or binging on reality TV
Elliott Reid
Agency Team Manager

  • Certified AdWords Consultant
  • 3+ years helping agencies of all sizes acquire new clients