Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention?

During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million headlines, across a range of publications, to discover what phrases amplify content and drive conversions.

And if that's not enough, advertising fanatic Larry Kim will show you how to use this data to craft click-worthy ad copy to use across paid search and social to increase click-through rates and significantly decrease cost-per-click.

Register now to hear this marketing dynamic duo crack the code on engagement.

You'll learn:

  • What type of copy performs best on Facebook, Twitter, and Search
  • How to curate attention-grabbing, engaging content
  • What components make up a powerful headline
Larry Kim
Founder, WordStream

Larry is the founder and CTO of WordStream. His background is in software engineering and internet marketing, particularly PPC, SEO, and social media marketing. Larry has been named 'Most Influential PPC Expert' 3 years running, cited in over 10k publications and is a regular speaker at industry events.
Steve Rayson
Director, Buzzsumo

Steve is a serial entrepreneur and investor – he has a passion for growing businesses, learning, and experimenting with new technology. He is currently Director at BuzzSumo where he focuses on improving and amplifying content through data insights.

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