Watch the on-demand recording of our roundtable discussion with three PPC power users, answering questions about everything from keyword basics to advanced tactics and revolutionary hacks. You’ll get 3 unique approaches to keyword strategy, honed over decades of collective search marketing experience, from a renowned Google AdWords guru, an experienced PPC account manager, and a competitive intelligence expert.

Here's just some of what you'll learn:

  • A simplified approach to PPC keyword strategy
  • Hacks to work around the recent death of exact and phrase match
  • How to prioritize keywords with WordStream’s secret formula
  • Unorthodox uses of Google’s keyword planner and competitive intelligence tools

Live Webinar


Keyword Strategies for Everyone From PPC Power Users

PPC University

Jaclyn Jordan is a Paid Search Strategist at WordStream. Jackie began her search career in Germany and has experience managing over 200 international accounts across more than 25 industries. She currently does collaborative and innovative analysis with some of the industry’s top thought leaders.

Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors’ Adwords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence.

© 2014 WordStream, Inc. All rights reserved.



The Panelists:


Certified Knowledge

Brad Geddes is one of only two Google-approved AdWords Seminar Leaders, is the author of “Advanced Google AdWords”, and has managed tons of SEO, PPC, social and display campaigns. Brad has been involved in online marketing for 15 years and he has spoken at more than 60 conferences across several continents. As a consultant, he has provides services in usability, conversion optimization, product development, product positioning, and agency consulting.

" "