Manager of Customer Success
WordStream
Sr. Data Scientist
WordStream
Senior Account Manager
WordStream Managed Services
Vice President of Product
WordStream
Vice President of Product
WordStream
Vice President of Product
WordStream
Vice President of Product
WordStream
Vice President of Product
WordStream
Vice President of Product
WordStream
Vice President of Product
WordStream
Vice President of Product
WordStream
Vice President of Product
WordStream
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Tuesday, June 9
(1pm-2:30pm Eastern)
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Event Kickoff
First, our Top PPC Expert of 2020 Mark Irvine and Goal Talk Podcast host Mikayla Wyman will kick off our virtual event with a special presentation for WordStream customers.
How to Do More With Less During COVID-19 Next up, another Top PPC Expert of 2020, Francine Rodriguez, will deliver a keynote session designed to help you (and your business!) prepare for unexpected challenges and discover how to move forward with less time and fewer resources. |
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Wednesday, June 10
(12pm-1pm Eastern)
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Keep Calm and Market On: Tips for Agencies During COVID-19
As nearly all businesses have been forced to pivot during COVID-19, it's more important than ever to demonstrate your marketing agency's value to potential and existing clients. In this session, Global Sales & Channel Manager Matt Boes and Lead Acquisition Manager Kristina Simonson will share their top sales and servicing strategies to help you win new business and retain existing clients. We'll be sharing tons of examples, resources, and tools that you can leverage with WordStream to be successful.
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Thursday, June 11
(1pm-2:30pm Eastern)
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9 Free Content Marketing Strategies: Make Less Content Do More During COVID-19
There’s always pressure to connect with your audience online, but right now—when online is the only option and you’re working with fewer resources—that pressure to produce lots of content on so many different channels can be overwhelming. In this presentation, members of our award-winning content marketing team (Ceillie Clark-Keane, Kristen McCormick, and Mikayla Wyman) will share their favorite strategies for making less content do more to help relieve some of that stress. You’ll leave with tips for content creation, social media engagement, and SEO tactics that you can use to work smarter and connect with your audience online.
Special Event Wrap-Up & AMA (Ask Me Anything)
In the wake of THREE WordStream employees being voted Top PPC Experts of 2020 by PPC Hero, we're holding an Ask Me Anything session where our experts will answer YOUR questions! You won't want to miss this. We'll also be joined by a special WordStream guest who will recap our event and provide a few parting words of encouragement. |
| 8:00AM | Check-In Begins |
| 8:00AM | Continental Breakfast |
| 8:00AM | Welcome & Introduction |
| 8:00AM | Looking Ahead - Kristen Yerardi, WordStream Get an exclusive sneak peak at what's coming soon to our product roadmap! |
| 8:00AM | Unlocking Customer Insights: How using a startup mentality can make you a more succesful marketer - Francine Rodriguez, WordStream |
| 8:00AM | Break |
| 8:00AM | "METRICS" Track: Owning the First Page: In-Depth SERP Analysis - Kaitlyn Boehm & Kyle Taylor, WordStream Demystifying Smart Bidding: How Machine Learning Can Help Your Business Grow - Holly Niemiec, WordStream OR "ECOMMERCE-INSPIRED" Track: How to Sell More Stuff Online (And In- Store!) with Epic Product Descriptions - Elaine Stone, WordStream Last-Click is So Last Millennium - Andy Stefano, WordStream |
| 8:00AM | Check-In Begins |
| 8:00AM | Continental Breakfast |
| 8:00AM | Welcome & Introduction |
| 8:00AM | Looking Ahead - Kristen Yerardi, WordStream Get an exclusive sneak peak at what's coming soon to our product roadmap! |
| 8:00AM | Unlocking Customer Insights: How using a startup mentality can make you a more succesful marketer - Francine Rodriguez, WordStream |
| 8:00AM | Break |
| 8:00AM | "METRICS" Track: Owning the First Page: In-Depth SERP Analysis - Kaitlyn Boehm & Kyle Taylor, WordStream Demystifying Smart Bidding: How Machine Learning Can Help Your Business Grow - Holly Niemiec, WordStream OR "ECOMMERCE-INSPIRED" Track: How to Sell More Stuff Online (And In- Store!) with Epic Product Descriptions - Elaine Stone, WordStream Last-Click is So Last Millennium - Andy Stefano, WordStream |