Getting people to your website isn’t easy. And isn’t cheap, either. Clicks cost money. Impressions cost money. Lost conversions cost even more money.
In recent years, marketers have come to rely heavily on one overarching set of practices to help them turn more site visitors into customers: CRO.
CRO stands for conversion rate optimization. It's the practice of improving the conversion rate of your advertising efforts by increasing the likelihood of visitors taking a certain action that brings them closer to becoming a customer.
In this free guide, you'll learn:
- How pop-ups work
- Best practices for setting up and optimizing pop-ups
- When to use pop-ups in your lead-gen strategy
- How WordStream can help you leverage pop-ups