Building a successful Google Ads account is a lot like building a house - whether you're starting with an empty lot and building from the ground up, or renovating a poor performing account. This guide will cover the basics of building out your account structure in 5 parts:
- The campaign: Laying the foundation
- The ad groups: Building your house
- Keyword selection: Interior decorating
- Ad copy: Exterior design
- Ad extensions: Adding a backyard pool
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