Build a winning account structure

Building a successful Google Ads account is a lot like building a house - whether you're starting with an empty lot and building from the ground up, or renovating a poor performing account. This guide will cover the basics of building out your account structure in 5 parts:

  • The campaign: Laying the foundation
  • The ad groups: Building your house
  • Keyword selection: Interior decorating
  • Ad copy: Exterior design
  • Ad extensions: Adding a backyard pool

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About WordStream

WordStream Advisor is your one stop shop to manage your Google Ads, Bing, and Facebook campaigns. Our software and services help businesses and agencies take the guesswork out of online advertising so you can get more from your marketing budget. Learn how you can streamline your business growth with a trusted partner today!

“I consider Wordstream a partner for my company and am depending on them to help us continue to grow our E-Commerce capabilities.”

Guy B.  
Marketing Mgr, IceMule Coolers

“[WordStream's] features become your daily routine... It's as if you have a nice team of analysts to help you understand what's going on and then suggest actions to take.”

Ardalan Z
Sr. Online Marketing Manager at Eargo

“We've been able to improve the results we get for our clients by using the features of the WordStream tool. Better Quality Scores, higher conversions, etc.”

Jeff R.
Account Director, Launch Marketing

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