Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create unicorn ads that have highest CTRs and the best conversion rates, but what’s a good metric for one industry isn’t necessarily good for another. So what numbers should you be looking to beat in your industry?
- Average Click-Through Rate (CTR)
- Average Cost Per Click (CPC)
- Average Conversion Rate (CVR)
- Average Cost per Action (CPA)