What Numbers Should You Be Looking to Beat in Your Industry?

Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create unicorn ads that have highest CTRs and the best conversion rates, but what’s a good metric for one industry isn’t necessarily good for another. So what numbers should you be looking to beat in your industry?


We dug into our data to find out, and all figures have been updated with fresh data for 2018! Check out the Google Ads industry benchmarks our clients are seeing including:

  • Average Click-Through Rate (CTR)
  • Average Cost Per Click (CPC)
  • Average Conversion Rate (CVR)
  • Average Cost per Action (CPA)

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About WordStream

WordStream Advisor is your one stop shop to manage your Google Ads, Bing, and Facebook campaigns. Our software and services help businesses and agencies take the guesswork out of online advertising so you can get more from your marketing budget. Learn how you can streamline your business growth with a trusted partner today!

“I consider Wordstream a partner for my company and am depending on them to help us continue to grow our E-Commerce capabilities.”

Guy B.  
Marketing Mgr, IceMule Coolers

“[WordStream's] features become your daily routine... It's as if you have a nice team of analysts to help you understand what's going on and then suggest actions to take.”

Ardalan Z
Sr. Online Marketing Manager at Eargo

“We've been able to improve the results we get for our clients by using the features of the WordStream tool. Better Quality Scores, higher conversions, etc.”

Jeff R.
Account Director, Launch Marketing

Ready to Learn the Google Ads Benchmarks for YOUR Industry?

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