4 Essential Copywriting Guidelines


The COVID-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and messaging. Yet you are also most likely trying to figure out exactly how to stay relevant while also appropriate during such an unprecedented time. This guide was written to help you with that. It includes:

  • Guidelines for staying sensitive
  • Resources for ensuring accuracy
  • Suggestions for modifying your offers
  • Tips for keeping track of it all


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