Writing exceptional ads is one of the most important things you can spend your time on in paid search. If you fail to follow best practices, the countless qualified people waiting to become your next client or customer won't click on your ads and your gorgeous landing pages will never get their opportunity to convert.
In this guide, we'll share 10 tricks for crafting compelling, clickable text ads. You'll learn how to write :
- Eye-grabbing headlines and descriptions that scream "I'm relevant to your needs!"
- Specific CTAs that reinforce urgency
- Well-structured copy to earn high quality score
- & more!