Did you know that out of the online U.S. population, 84% use Google Search, 90% use sites on the Google Display Network, and 79% are on Facebook? That's a whole lot of reach!
This guide will walk you through the opportunities to use these platforms together, building out a complementary strategy that maximizes your return from online advertising. We'll start by reviewing the 3 keys to pairing paid social and paid search:
- Audience
- Alignment
- Attribution
Lastly, we'll put it all together with the 10 easy steps to pairing your paid search and paid social strategy.
