Quality Score has an enormous impact on every aspect of your PPC campaigns.

Quality Score isn't some arbitrary number that Google imparts on you — it's a measure of the usefulness of your advertisements to users. When users like your ads, everyone wins.

In this FREE guide, you'll learn:

  • How Quality Score is calculated and why it's important 
  • How to find your most relevant keywords
  • How to create Quality Score friendly campaign structures
  • How to raise click-through rates and lower PPC costs
  • How to increase your ROI from paid search