Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial to succeeding in paid search. Doing so allows you to find potential customers who are searching for offerings just like yours. Unless you've got money to burn, it's equally important to identify and eliminate keywords that aren't relevant and deliver poor ROI. You can do this through an effective negative keyword strategy with help from our free guide!
Inside this guide you will learn:
- Exactly what negative keywords are
- How they can improve the value and relevance of your paid search marketing efforts
- The value of negative keyword lists
- How to find and add negative keywords at scale