The Importance of Impression Share

Impression share is the percentage of impressions that your ads receive compared to the total number of impressions that your ads are eligible to get:

Impression share = actual impressions / total eligible impressions

This metric is the perfect tool to identify missed opportunity within your Google Ads account. Our free guide will walk you through how to improve your impression share by covering the following:

  • The importance of impression share
  • Analyzing your impression share
  • Why you're losing impression share
  • Important factors that drive impression share

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