Find Out How You Compare

Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does "average" performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry. 

This year's Google Ads report will reveal the average performance across the most crucial KPI's for advertisers, including:

  • Click-through rate
  • Cost per click
  • Conversion rate
  • Cost per acquisition

Get the benchmarks today!

Download the Guide

About WordStream & LOCALiQ

As part of the USA Today Network, WordStream and LOCALiQ have partnered together to provide full-funnel marketing services to local businesses and marketing agencies. With an approach that prioritizes core business objectives, our expert consultants and cutting-edge technology empower businesses to grow and thrive.

"With WordStream, I am spending less in Google AdWords to attract more customers. I feel as if my ads are not so spastic and all over the place and are now actually providing me a great return on my investment."

Simon H.
Comprehensive Mitigation Services, Ltd

"If you are looking for a tool to help you scale the management of your ads, stop your search! This tool will make managing AdWords a breeze."

Jeff B.
Account Manager, FloridaKeys.com

"Before, I would almost spend more time reviewing and prioritizing what to do than actually working on PPC. WordStream helps me stay on top of everything so I can use my massive time savings for advanced improvements."

Doug F.
Founder & CMO, Foley Media

Ready to Get The Benchmarks?

Let's Go!