Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does "average" performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry.
This year's Google Ads report will reveal the average performance across the most crucial KPI's for advertisers, including:
- Click-through rate
- Cost per click
- Conversion rate
- Cost per acquisition