How to Get Your Google Ads Account Prepared

Over the years, we've seen Black Friday evolve from in-store to online and from one day to five days. Throughout this evolution, it's become crucial to prepare your Google Ads account for the increase in demand and bargain hungry shoppers.


This checklist will cover:

  • Targeting, budgeting, keyword selection
  • Ad creation and structure
  • Time and bid adjustments
  • & more!
Prepare for the unexpected with this checklist!

Download the Guide

About WordStream

Our software and services help businesses and agencies take the guesswork out of online advertising so you get more from your marketing budget.

"With WordStream, I am spending less in Google AdWords to attract more customers. I feel as if my ads are not so spastic and all over the place and are now actually providing me a great return on my investment."

Simon H.
Comprehensive Mitigation Services, Ltd

"If you are looking for a tool to help you scale the management of your ads, stop your search! This tool will make managing AdWords a breeze."

Jeff B.
Account Manager,

"Before, I would almost spend more time reviewing and prioritizing what to do than actually working on PPC. WordStream helps me stay on top of everything so I can use my massive time savings for advanced improvements."

Doug F.
Founder & CMO, Foley Media

Ready for the Checklist?

Let's Go!