Over the years, we've seen Black Friday evolve from in-store to online and from one day to five days. Throughout this evolution, it's become crucial to prepare your Google Ads account for the increase in demand and bargain hungry shoppers.
This checklist will cover:
- Targeting, budgeting, keyword selection
- Ad creation and structure
- Time and bid adjustments
- & more!
Prepare for the unexpected with this checklist!
