The best way to filter out unwanted traffic, cut PPC costs, and raise ROI is by using negative keywords.

This free ebook is packed with in-depth tips and actionable advice on using negative keywords to control your AdWords spend. 
In this FREE guide, you'll learn:

  • Why you need negatives and how to apply them
  • How to fight cross-campaign and poaching with negative keyword lists
  • How to mine your own search queries for keyword candidates and negative keywords