Long-tail keywords are not only more cost-effective, they often drive higher click-through rates and more conversions. 

It is important to integrate these longer, more specific keywords as they reveal more intent — meaning it's easier to guess what the searcher is looking for when they use a long-tail keyword. 
In this FREE guide, you'll learn:

  • Why long-tail keywords can give you better results for less money
  • The best tools for finding long-tail keywords
  • How to leverage long-tail research in your marketing campaigns