Keyword research is the best way to ensure that your ads show up at the right time and in the right place: when customers are searching for the kinds of products or services you offer.
Mastering keyword research will result in better targeted and more effective pay-per-click campaigns.
- Acquire a robust keyword list to use in your PPC campaigns
- Refine your keywords for maximum relevance to your target audience
- Organize your keywords into effective ad groups