Did you know that a higher than average Quality Score in AdWords can save you up to 50% on your cost per click?

Google's exact formula for calculating Quality Score is famously mysterious. So how do you know how to make improvements?

In this guide, we'll do a deep dive into a real AdWords account with a stellar average Quality Score of 8.8 and show you how you can get the same results.

In this FREE guide, you'll learn:

  • The key to earning higher quality scores
  • 5 characteristics of a high quality score
  • PPC best practices that boost your relevance and performance