Why You Should Be Using Them

Facebook custom audiences open up marketing use cases that were once more used by email marketers. But, even better, you have the ability to segment your audiences beyond your typical email list. This guide will show you all of the possibilities to leverage the amazing power and potential of Facebook custom audiences by covering:

  • How to define your customer list in Facebook
  • How to target your Facebook ads based on location, age, language and/or interests
  • How to reach your target audience at a low cost while decreasing CPA and increasing ROI
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