Keys to implementing conversion tracking to track your online advertising success

Without conversion tracking, you might as well be paying for a billboard on the side of the highway. Conversion tracking enables you to identify how well your advertising campaigns are generating leads, sales, downloads, and other key actions for your business. Not only can you identify which areas of your campaigns are working and not working, but so you can optimize your bids, ad text, keywords, and more accordingly. In this guide, you'll learn about conversion tracking across Google AdWords, Facebook, and Bing with tips on:

  • Conversion types
  • Attribution modeling
  • Creating pixels
  • Installing codes
  • and more!

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About WordStream

Our software and services help businesses and agencies take the guesswork out of online advertising so you get more from your marketing budget.

"With WordStream, I am spending less in Google AdWords to attract more customers. I feel as if my ads are not so spastic and all over the place and are now actually providing me a great return on my investment."

Simon H.
Comprehensive Mitigation Services, Ltd

"If you are looking for a tool to help you scale the management of your ads, stop your search! This tool will make managing AdWords a breeze."

Jeff B.
Account Manager,

"Before, I would almost spend more time reviewing and prioritizing what to do than actually working on PPC. WordStream helps me stay on top of everything so I can use my massive time savings for advanced improvements."

Doug F.
Founder & CMO, Foley Media

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