Negative keywords are a crucial component of high-profit PPC campaigns because they put an end to wasteful spending and worthless impressions. With an effective negative keyword strategy in place, you'll only pay for qualified clicks with a high probability of leading to conversions.

After reading this white paper, you'll understand:

• How negative keywords can save you hundreds in wasted spend
• How to find the right negative keywords for your business
• How to raise your click-through and conversion rates
• How to target your most qualified audience
  
• How to lower your monthly PPC costs while improving performance