Free White Paper:  Measuring the Long Term ROI of PPC

This white paper will walk you through the reasons PPC return on investment figures are so elusive and provide you with tips to evaluate and improve the long-term value of your campaigns.

For years, search engine marketers have struggled with demonstrating the full value of their work. While ad spend decisions are often made on a month-by-month basis, revenue from PPC ad campaigns often don’t come until weeks, months or sometimes years later.

White paper Read this white paper to gain a better understanding of:

  • How to measure the long-term ROI of your PPC campaigns
  • How you can improve the effectiveness and profitability of your SEM efforts with better tools and techniques
  • Why PPC campaigns are chronically undervalued
  • Questions you should be asking about your campaigns

Can You Demonstrate the Value of Your PPC Campaigns?

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Measuring the
Long-Term Value of PPC

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