If you only have time for one change to improve the overall performance and value of both your pay-per-click marketing and SEO efforts, turn your attention to keyword grouping.

Better keyword grouping and organization can transform every aspect of your search campaigns, resulting in greater efficiency, more conversions and higher profits.

After reading this white paper, you'll have a strategy to effectively group and organize your keywords, improving your PPC and SEO efforts from end to end by enabling you to create:

    White paper
  • More relevant, Quality Score-friendly ad groups, text ads and landing pages
  • A prioritized flow of content to drive traffic and conversions
  • An organized information architecture favorable to users and search engine

4 Steps to Better Keyword Grouping
4 Steps to Better Keyword Grouping
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