SEO is often associated with keyword research, and PPC with bid management. In actuality, the work that takes place between researching keywords and publishing content or adjusting bids – the analysis, organization and workflow prioritization that happens in the middle – is both the most critical and the most overlooked part of search marketing.

After reading this white paper, you'll have a strategy to help you:

• Find your most profitable, relevant keywords
• Create effective PPC campaign structures
• Boost Quality Scores to maximize ROI
• Effectively manage search marketing workflow
  
• Drive more traffic and revenue through search