SEO is often associated with keyword research, and PPC with bid management. In actuality, the work that takes place between researching keywords and publishing content or adjusting bids – the analysis, organization and workflow prioritization that happens in the middle – is both the most critical and the most overlooked part of search marketing.

After reading this white paper, you'll have a strategy to help you:

    White paper
  • Find your most profitable, relevant keywords
  • Create effective PPC campaign structures
  • Boost Quality Scores to maximize ROI
  • Effectively manage search marketing workflow
  • Drive more traffic and revenue through search
 

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10 Benefits of Keyword Management:
How to Leverage Keywords for High ROI
10 Benefits of Keyword Management:
How to Leverage Keywords for High ROI
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