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Free AdWords Performance Grader

Grade and get paid!

$25,000 PPC Challenge

Reach the PPC Summit! Outclimb Your Competition. Improve Your Account & Win $25,000 in AdWords Spend.

See official rules >>

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Safe & Secure

WordStream will only use your personal information and AdWords credentials to analyze your account and we will never share your Google AdWords data for any reason (see our Privacy Policy). By running this report you agree to our key terms and conditions.


  • The New York Times
  • USA Today
  • The Huffington Post
  • Entrepreneur
  • CNN
  • Fortune

How Does it Work?

  • STEP ONE: GET YOUR GRADE

    Use WordStream’s free AdWords Performance Grader to generate a customized AdWords Performance Report that will show exactly how to optimize your paid search campaigns.

  • STEP TWO: CREATE YOUR MAP

    Answer two quick questions about what you’ve learned and what you’ll do differently based on insight from the report.

  • STEP THREE: HIT THE TRAILS!

    Use the tips from the AdWords Performance Grader Report to improve your AdWords account. 30 days from your initial entry and report run, a second and final report will be automatically run and emailed
 to you.

  • STEP FOUR: REACH THE SUMMIT

    The entrant with the greatest percentage improvement in the combined categories of Search Click-Through Rate and Impression Weighted Average Quality Score between the Initial Grade and Final Grade made during the Improvement Period will win $25,000 towards the 2018 Google AdWords budget - plus a year of WordStream Advisor, free!

ENTER THE CHALLENGE

What you'll get

A free report, including a final grade, on your overall AdWords performance, based on a detailed review of the following areas:

  • Wasted Spend
  • Quality Scores
  • Click Through Rates
  • Account Activity
  • Text Ads
  • Long-Tail Keywords
  • Impression Shares
  • Landing Pages
  • Mobile Advertising
  • PPC Best Practices
Screenshot of sample AdWords Performance Grade report