Whether you're ready, or not, Google is doing away with standard text ads as ETAs are becoming the way of the future. The big change is right around the corner - so get prepared now! 

This live webinar will cover:

  • Strategies to handle the migration to ETAs (without losing your mind)
  • Best practices for creating ETAs
  • How to migrate to Bing ETAs
Mark Irvine
Senior Data Scientist, WordStream

Mark consults on over 200 managed accounts, representing over $40 million in annualized ad spend. He is chiefly responsible for creating WordStream's data-drive industry research, analyzing data and spotting trends in PPC. Mark was recently named #14 Most Influential PPC Experts of 2016.



Mark Irvine
Sr Data Scientist

  • Consults on over 200 managed accounts, representing over $40 million in annualized ad spend
  • Chiefly responsible for creating WordStream's data-driven industry research, analyzing data and spotting trends in PPC
  • Recently named one of the 5 Rising Stars of PPC in 2015 by PPC Hero

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