Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place.

In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.


Cindy Laning
Strategic Partner Manager, Google

  • Responsible for managing Google's key relationships with partners that have shown to have an exceptional customer experience managing digital marketing solutions for small businesses.
  • Prior to joining Google, Cindy held positions in partnerships in the start-up world, Meetup and Major League Baseball.
  • Cindy holds a BS from Northwestern University and lives with her husband and son in Brooklyn, NY.
Erin Sagin
PPC Evangelist & Community Manager, WordStream

  • Erin's been working in the digital marketing industry for 5 years, initially managing the Customer Success Team, where she & her team consulted for over 3k paid search accounts, representing over half a billion dollars in annualized spend.
  • Responsible for creating content blogs, spearheading webinars, and presenting at industry conferences.
  • Named the 3rd MOST Influential PPC Expert by PPC Hero
Mark Irvine
Sr Data Scientist

  • Consults on over 200 managed accounts, representing over $40 million in annualized ad spend
  • Chiefly responsible for creating WordStream's data-driven industry research, analyzing data and spotting trends in PPC
  • Recently named one of the 5 Rising Stars of PPC in 2015 by PPC Hero

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