More changes have been made to Google's AdWords platform... and this time it involves exact match keywords.
Join our expert, Mark Irvine as he covers everything you need to know to stay ahead of the curve.
You'll learn:
- What exactly is changing
- Steps you can take to prepare your account
- How to continue to optimize your account moving forward
Mark Irvine
Senior Data Scientist, WordStream
Mark consults on over 200 managed accounts, representing over $40 million in annualized ad spend. He is chiefly responsible for creating WordStream's data-driven industry research, analyzing data and spotting trends in PPC. Mark was recently named #14 Most Influential PPC Experts of 2016.
Mark Irvine
Sr Data Scientist
- Consults on over 200 managed accounts, representing over $40 million in annualized ad spend
- Chiefly responsible for creating WordStream's data-driven industry research, analyzing data and spotting trends in PPC
- Recently named one of the 5 Rising Stars of PPC in 2015 by PPC Hero