Don’t let your business become another blooper with money-wasting ads.


A WordStream study found that a typical small business advertiser wastes 25% of total spend on average — missing out on tons of opportunities and sales. We’ve brought two of the most renowned paid search experts together to show you how to monitor and optimize your account to reach full potential in traffic and profits.


Larry Kim of WordStream and David Szetela of Bruce Clay will present their favorite, most cringe-worthy AdWords bloopers, so you can avoid these mistakes and stop throwing away your budget.


During this webinar, you'll learn how to avoid:

  • Mistakes with conversion tracking
  • Mishaps resulting from poor account structure
  • Display targeting blunders that reach the wrong audience
Larry Kim
Founder, WordStream

Larry is the founder and CTO of WordStream. His background is in software engineering and internet marketing, particularly PPC, SEO, and social media marketing. Larry has been named 'Most Influential PPC Expert' 3 years running, cited in over 10k publications and is a regular speaker at industry events.
David Szetela
VP of Search Marketing Operations, Bruce Clay

As VP of Search Marketing, David is passionate about online advertising. He is a renowned expert in search and social pay-per-click advertising. His work is frequently published in top digital marketing publications and he speaks at numerous industry events each year.


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