Give the right person the right message at the right time.
Paid search and email are the marketing heavy-lifters when it comes to attracting the most qualified audience to bring in more business and deliver ROI. These tactics work together to drive traffic to websites, keep leads engaged, and ultimately convert the interaction into a sale.
During this live webinar, marketing experts from WordStream and Emma will explain how to integrate paid search and email campaigns to reach leads at the best point in the purchasing process.
You'll learn:
- How to drive more qualified traffic through paid search
- How to segment email addresses to personalize messages
- How to take targeting to the next level with new techniques like customer match and remarketing
Jamie Bradley is Content Marketing Strategist at Emma. She can typically be found hunkered down at Emma HQ in Nashville creating live presentations, downloadable content, webinars and playing a key role in large-scale, self-produced events like Emma’s annual Marketing United conference.