Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work?

In This On-Demand Webinar You'll Learn How to:

• Make an awesome impression with awesome content
• Use unpaid and paid promotion (like remarketing) to bring visitors back to your site
• Create optimized conversion opportunities to close those leads!

How Content Marketing Really Works:

From Top of Funnel to Closed Lead

Larry Kim is the Founder of WordStream, the “most influential PPC expert” 2 years running, and has been cited in over 10k publications with over 10 million views.

Rand Fishkin is the Wizard (or Founder) of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an addict of all things content, search, & social on the web.