Quality Score has an enormous impact on every aspect of your PPC campaigns.
Quality Score isn't some arbitrary number that Google imparts on you — it's a measure of the usefulness of your advertisements to users. When users like your ads, everyone wins.
- How Quality Score is calculated and why it's important
- How to find your most relevant keywords
- How to create Quality Score friendly campaign structures
- How to raise click-through rates and lower PPC costs
- How to increase your ROI from paid search