Competition drives success, but it can also drive up your costs... 

Most AdWords advertisers see the need to be competitive as a kneejerk cue to raise bids, but that's not the answer. 

This guide will show you how to stand out in this competitive space without reverting solely to bid-pumping tactics. We’ll examine the digital real estate you’re competing for, what prompts your ads to show there, and specific steps you can take to compete in AdWords.