Keys to implementing conversion tracking to track your online advertising success

Without conversion tracking, you might as well be paying for a billboard on the side of the highway. Conversion tracking enables you to identify how well your advertising campaigns are generating leads, sales, downloads, and other key actions for your business. Not only can you identify which areas of your campaigns are working and not working, but so you can optimize your bids, ad text, keywords, and more accordingly. In this guide, you'll learn about conversion tracking across Google AdWords, Facebook, and Bing with tips on:

  • Conversion types
  • Attribution modeling
  • Creating pixels
  • Installing codes
  • and more!

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