To get results without constantly raising your bids, it's crucial to get and maintain high Quality Scores across your pay-per-click campaigns. When your Quality Scores are high, Google rewards you with higher rankings, more impressions, and lower costs per click.
It's a win-win.

White paper After reading this white paper, you'll understand:

  • How Quality Score is calculated and why it's important
  • How to find your most relevant keywords
  • How to create Quality Score friendly campaign structures
  • How to raise click-through rates and lower PPC costs
  • How to increase your ROI from paid search



Improving Quality Score:
The Value of Being More Relevant
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Improving Quality Score:
The Value of Being More Relevant
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