The customer journey has become very complex – there are so many touch-points that influence the ultimate buying decision.


Oftentimes, the customer journey begins with a high-intent search. Crafting and serving up strong, relevant ads will bring the lead directly to your website. However, keeping the potential customer on your website long enough to convert is challenging – this is where live chat comes in. It acts as a powerful conversion tool to facilitate a positive customer experience ending in a sale.


If you want to boost conversion rates in the buying cycle, chat and search experts Sebalis Davis of Pure Chat and Armen Vartanyan of WordStream, are here to help. Watch a recording of this webinar to learn how to perfect the customer journey through key touch-points like paid search and live chat.


During the webinar, you'll learn:

  • How the customer journey has evolved
  • How to capture more conversions through paid search
  • How to identify if you should implement a live chat function
Sebalis Davis
Business Growth, Pure Chat

Sebalis is responsible for business growth at Pure Chat. He has a passion for solving problems that inhibit the expansion of businesses. He looks forward to educating his forthcoming twin girls all about the business world, as well as instilling the type of fitness culture that he abides by.
Armen Vartanyan
International Customer Success, WordStream

Armen has a passion for discovering the latest and most powerful tools and trends to drive lead generation, conversions and business development. He applies this passion and knowledge to help small and medium sized businesses drive growth through online marketing.

Get the Recording & Slides