Paid search best practices are crucial to your success, but no longer sufficient. If you are spending money on PPC but not actively evaluating the competitive landscape for risks and opportunities you will quickly fall behind.
On October 21st, WordStream will join with competitive intelligence experts at SEMrush to bring you a completely new approach to PPC advertising. We'll share the 4 most important strategies for a comprehensive, holistic approach to paid search sure to make you the leader in your market.
You’ll learn how to:
- Analyze the competition’s performance and strategy
- Assess and optimize your campaign performance
- Apply PPC best practices
- And repeat, adjusting to trends and changes in your market
Tuesday, October 21st
1:00pm ET | 5:00pm UTC
4 Steps to Outsmart the PPC Competition: Analyze, Assess, Apply, Adjust
Michael Stricker is the US Marketing Director of SEMrush. With decades of industry experience, Michael has constructed and consulted on hundreds of digital marketing campaigns delivering millions of impressions to enterprise web-based businesses. Michael regularly contributes to blogs and publications including CIO.com, SEMrush.com, and Philadelphia Inquirer.
© 2014 WordStream, Inc. All rights reserved.
The Panelists:
LIVE WEBINAR
Larry Kim is the Founder and CTO of WordStream, the “most influential PPC expert” in 2013 according to the PPC Hero Blog, and has been cited in over 10k publications with over 10 million views. Larry is an author for the WordStream blog, Search Engine Journal, Marketing Profs, Search Engine Watch, Inc.com and dozens other industry-leading publications.
