Google AdWords Enhanced Campaigns
Got Questions? We've Got Answers...
On February 6, 2013 Google announced major changes to AdWords - primarily to add new functionality for advertisers that enables advanced mobile marketing techniques in a simplified platform.
On July 22, Google will be automatically updating all advertiser accounts to Enhanced formats which will reallocate budget across device types. Are you ready?
This resource center is a curation of helpful materials for search marketers looking for answers to their Google AdWords Enhanced Campaigns questions. Get tips and expert advice on how to implement, and then maximize return on all of the great new features Enhanced Campaigns offers. Bookmark this page and check back often for updates.
Click the links below to jump to each section:
Introduction to AdWords Enhanced Campaigns - What Advertisers Need to Know
Join WordStream founder, Larry Kim, as he explores the key changes of Google's Enhanced Campaigns & Display Network, and what they mean for advertisers. Topics covered include:
Webinar Duration: 57 minutes
Recorded: March 21, 2013
UPGRADING TO ENHANCED CAMPAIGNS
PPC Hero: Migrating to Enhanced Campaigns
Search Engine Journal: Should You Upgrade?
SITELINKS & AD EXTENSIONS
Enhanced Campaigns: New Sitelink & Call Ad Extensions Feature Rundown
AdWords Community: Targeting Mobiles with Enhanced Campaigns
Search Engine Land: How Enhanced Campaigns May Affect Your Analytics
Helpful News Coverage by Topic
Download Google's FREE guide on 'Upgrading to Enhanced Campaigns'.
Use 'The Full Value of Mobile' calculator to identify new mobile PPC opportunities.
Benchmark your AdWords performance! Your customized report identifies key areas for improvement to increase paid search ROI.
New Feature: Find out what your Enhanced Campaigns upgrade risk is.
Learn how Sitelinks and Ad Extensions can help increase ad conversions and enable advertisers to take advantage of user context.
Watch: How to Optimize PPC in 20 Minutes a Week!
Enhanced Campaigns makes mobile paid search easier for businesses of all sizes. Download this guide for 7 Steps to Mobile PPC Success.
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