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White Paper: 10 Benefits of Keyword Management: How to Leverage Keywords for High ROI

SEO is often associated with keyword research, and PPC with bid management. In actuality, the work that takes place between researching keywords and publishing content or adjusting bids – the analysis, organization and workflow prioritization that happens in the middle – is both the most critical and the most overlooked part of search marketing.

After reading this white paper, you'll have a strategy to help you:

  • Find your most profitable, relevant keywords
  • Create effective PPC campaign structures/span>
  • Boost Quality Scores to maximize ROI
  • Effectively manage search marketing workflow
  • Drive more traffic and revenue through search

10 Ways Keyword Management Improves Search Marketing Campaigns

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